Social Impact
Young Athletes
We believe strength is more than physical. That’s why a portion of every can goes directly into programs that support youth athletics across Canada. From funding local sports clubs to providing access to mentorship and mental wellness resources, we’re helping young athletes build confidence, resilience, and balance both on and off the field.
Our goal isn’t just to fuel performance in the gym, but to give the next generation the tools to stay active, connected, and mentally strong. Whether it’s sponsoring entry fees, supplying equipment, or backing community initiatives, every sip you take is part of a bigger effort to empower youth through sport.
Runners
Every sip contributes to programs that help local runners do more than just log miles. We’re investing in initiatives that make training more accessible, inclusive, and motivating whether that means supporting local run clubs, sponsoring community races, or funding coaching and wellness workshops.
Our mission is to strengthen the running community at every level. That could mean covering race entry fees for beginners chasing their first 10K, backing recovery and nutrition resources for marathoners, or creating spaces where runners can connect, share, and grow together.
Because running isn’t just about finishing lines, it’s about the journey, the community, and the confidence that comes with every step.
